Why were people leaving? A breakdown of user drop-offs in digital products

When auditing digital products, 80% of churn comes down to three cognitive overload traps:

1. Ambiguous Value Proposition: The user lands on the hero section and has no idea what the business actually sells within 5 seconds.

2. Visual Competition: Multiple competing CTAs of equal visual prominence screaming for attention at the exact same moment.

3. Hidden Information Architecture: Burying pricing, core features, or shipping details behind complex multi-level menus.

By stripping away secondary noise and establishing strict typographical hierarchy, we turned Sprig's conversion from a leaking bucket into a high-trust growth engine.